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	<title>Comments on: Tun3r.com- Easy to Browse Radio Stations.</title>
	<link>http://www.technozad.com/2007/08/16/tun3rcom-easy-to-browse-radio-stations/</link>
	<description>Web 2.0 and Tech news. Probably the blog that you’re looking for……</description>
	<pubDate>Tue, 06 Jan 2009 15:17:20 +0000</pubDate>
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		<title>By: Neil Hepburn</title>
		<link>http://www.technozad.com/2007/08/16/tun3rcom-easy-to-browse-radio-stations/#comment-93</link>
		<author>Neil Hepburn</author>
		<pubDate>Tue, 06 May 2008 19:53:09 +0000</pubDate>
		<guid>http://www.technozad.com/2007/08/16/tun3rcom-easy-to-browse-radio-stations/#comment-93</guid>
					<description>TUN3R Launches City Dials for Internet Radio; Introduces Profit-Sharing for Webcasters 

TUN3R Responds to Royalty Rate Increases 

Toronto, ON – May 6, 2008 – Internet radio aggregator TUN3R today unveiled major changes to its service 
and business model, in a bid to break the “willing buyer / willing seller” logjam that is forcing some popular 
webcasters to shutter their service. 

Listeners visiting TUN3R.com will now be able to visit any one of the ten new “City Dials”. Each City Dial 
displays a tiled mosaic of all Webcasting AM/FM stations for the given city. Stations are ordered as they 
would be on a traditional AM/FM tuner. The cities featured are: Toronto; New York City; Nashville; London; 
Paris; Glasgow; Stuttgart; Rome; Seoul; and Buenos Aires. Each City Dial can be accessed via a dedicated 
web address (e.g. nyc.tun3r.com, london.tun3r.com, paris.tun3r.com). For some cities, all AM/FM stations 
are available as streams. Additionally, over 350 Internet stations are featured adjacent to the local AM/FM 
stations. For the first time, listeners will be able to seamlessly browse between terrestrial and Internet radio. 

For the Internet portion of the City Dials, TUN3R provides links to up to 30 stations for each of the 29 
genres. TUN3R has found that listeners prefer to casually flip between stations instead of searching by 
keyword. TUN3R’s genre-based organization allows listeners to quickly find a song or program playing that 
satisfies their mood. 

“When the stations are properly organized and presented, DJ-mixed web radio provides far greater 
satisfaction and enjoyment than any of the custom radio services we have evaluated,” said Neil Hepburn, 
TUN3R’s co-founder and general manager of marketing. “Listeners enjoy the very act of flipping around 
stations, browsing the various music genres, talk, sports and news as their moods change. TUN3R acts as a 
‘meta-DJ’, mixing the very best stations to match most moods and personalities.” 

Listeners can browse stations in Discovery Mode, or in Live Mode. Discovery Mode is TUN3R’s traditional 
means of tuning, and is analogous to an old-fashioned radio. Discovery Mode is ideal for finding new 
stations, and allows listeners to rapidly flip among audio samples taken recently from the stations’ Webcast. 
Conversely, Live Mode is ideal for flipping between the live streams of a listener’s favourite stations. Both 
modes allow listeners to discover stations through the artist/song track search feature, or station homepage 
search feature. Listeners can easily navigate back to their favourite stations by saving them as a Dial Preset. 
Because each station tile is an image, stations are instantly recognizable regardless of language or literacy. 

Currently, all City Dials feature the same 350 Internet stations. Over time, the mix of Internet stations will be 
localized to accommodate regional tastes and preferences, and to comply with national content regulations. 
Webcasters will then have the opportunity to create regional versions of their streams to support targeted 
local advertising. 

Profit-sharing for webcasters 

For webcasters, TUN3R is proposing a new subscription profit-sharing program. Designed to address the 
difficulty individual Internet radio stations face in obtaining paid subscribers, this business model allows 
listeners to subscribe to all 2,000+ TUN3R-listed stations via a single subscription. TUN3R will manage 
these subscriptions and allocate the fees to the stations that are providing the content based on actual peruser 
listenership. Any Webcaster that participates in the Profit-Sharing Program will have these variable 
costs covered through subscription revenues, and will earn additional revenue per Internet-based listener. 
Stations may participate in the Subscription Profit-Sharing Program without offering exclusivity. As TUN3R’s 
overall subscriber base increases, TUN3R will increase the margins it pays out to Webcasters, in order to 
further strengthen goal congruence. 

“We have relationships with dozens of DJs, producers, and station owners from all over the world,” said 
Hepburn. “We are committed to preserving their independence and creative control. Our consumer 
subscription model embraces that principle and rewards the talented DJs and producers that make Internet 
radio such an exciting domain.” 

TUN3R will build out its Internet radio subscriber network infrastructure by developing software on existing 
wireless devices, consoles and set-top-boxes, and through strategic partnerships that will further distribute 
premium Webcaster content and provide a range of billing options. In particular, TUN3R will design a 
custom application for the Apple iPhone and iPod Touch. 


About TUN3R 

TUN3R is an early-stage partnership between founders Peter Gray and Neil Hepburn. TUN3R 
launched in July 2007. Since its launch, TUN3R has had over 250,000 visitors from over 200 
countries, all through word-of-mouth. TUN3R is owned by Conalgo Incorporated. Conalgo was 
established in 2002, and is based out of Toronto, ON. 

TUN3R would like to acknowledge the following individuals for their assistance in assembling the City Dials: 
Sébastien PETIT; Alex Hood; Victoria Bemibre; Paolo; Samuel Hilsheimer; and Jinsuk Shim; 

-30


Media Contact: 
Neil Hepburn 
Co-Founder and GM of Marketing for TUN3R.com 

(416) 315-5514 
neil@tun3r.com</description>
		<content:encoded><![CDATA[<p>TUN3R Launches City Dials for Internet Radio; Introduces Profit-Sharing for Webcasters </p>
<p>TUN3R Responds to Royalty Rate Increases </p>
<p>Toronto, ON – May 6, 2008 – Internet radio aggregator TUN3R today unveiled major changes to its service<br />
and business model, in a bid to break the “willing buyer / willing seller” logjam that is forcing some popular<br />
webcasters to shutter their service. </p>
<p>Listeners visiting TUN3R.com will now be able to visit any one of the ten new “City Dials”. Each City Dial<br />
displays a tiled mosaic of all Webcasting AM/FM stations for the given city. Stations are ordered as they<br />
would be on a traditional AM/FM tuner. The cities featured are: Toronto; New York City; Nashville; London;<br />
Paris; Glasgow; Stuttgart; Rome; Seoul; and Buenos Aires. Each City Dial can be accessed via a dedicated<br />
web address (e.g. nyc.tun3r.com, london.tun3r.com, paris.tun3r.com). For some cities, all AM/FM stations<br />
are available as streams. Additionally, over 350 Internet stations are featured adjacent to the local AM/FM<br />
stations. For the first time, listeners will be able to seamlessly browse between terrestrial and Internet radio. </p>
<p>For the Internet portion of the City Dials, TUN3R provides links to up to 30 stations for each of the 29<br />
genres. TUN3R has found that listeners prefer to casually flip between stations instead of searching by<br />
keyword. TUN3R’s genre-based organization allows listeners to quickly find a song or program playing that<br />
satisfies their mood. </p>
<p>“When the stations are properly organized and presented, DJ-mixed web radio provides far greater<br />
satisfaction and enjoyment than any of the custom radio services we have evaluated,” said Neil Hepburn,<br />
TUN3R’s co-founder and general manager of marketing. “Listeners enjoy the very act of flipping around<br />
stations, browsing the various music genres, talk, sports and news as their moods change. TUN3R acts as a<br />
‘meta-DJ’, mixing the very best stations to match most moods and personalities.” </p>
<p>Listeners can browse stations in Discovery Mode, or in Live Mode. Discovery Mode is TUN3R’s traditional<br />
means of tuning, and is analogous to an old-fashioned radio. Discovery Mode is ideal for finding new<br />
stations, and allows listeners to rapidly flip among audio samples taken recently from the stations’ Webcast.<br />
Conversely, Live Mode is ideal for flipping between the live streams of a listener’s favourite stations. Both<br />
modes allow listeners to discover stations through the artist/song track search feature, or station homepage<br />
search feature. Listeners can easily navigate back to their favourite stations by saving them as a Dial Preset.<br />
Because each station tile is an image, stations are instantly recognizable regardless of language or literacy. </p>
<p>Currently, all City Dials feature the same 350 Internet stations. Over time, the mix of Internet stations will be<br />
localized to accommodate regional tastes and preferences, and to comply with national content regulations.<br />
Webcasters will then have the opportunity to create regional versions of their streams to support targeted<br />
local advertising. </p>
<p>Profit-sharing for webcasters </p>
<p>For webcasters, TUN3R is proposing a new subscription profit-sharing program. Designed to address the<br />
difficulty individual Internet radio stations face in obtaining paid subscribers, this business model allows<br />
listeners to subscribe to all 2,000+ TUN3R-listed stations via a single subscription. TUN3R will manage<br />
these subscriptions and allocate the fees to the stations that are providing the content based on actual peruser<br />
listenership. Any Webcaster that participates in the Profit-Sharing Program will have these variable<br />
costs covered through subscription revenues, and will earn additional revenue per Internet-based listener.<br />
Stations may participate in the Subscription Profit-Sharing Program without offering exclusivity. As TUN3R’s<br />
overall subscriber base increases, TUN3R will increase the margins it pays out to Webcasters, in order to<br />
further strengthen goal congruence. </p>
<p>“We have relationships with dozens of DJs, producers, and station owners from all over the world,” said<br />
Hepburn. “We are committed to preserving their independence and creative control. Our consumer<br />
subscription model embraces that principle and rewards the talented DJs and producers that make Internet<br />
radio such an exciting domain.” </p>
<p>TUN3R will build out its Internet radio subscriber network infrastructure by developing software on existing<br />
wireless devices, consoles and set-top-boxes, and through strategic partnerships that will further distribute<br />
premium Webcaster content and provide a range of billing options. In particular, TUN3R will design a<br />
custom application for the Apple iPhone and iPod Touch. </p>
<p>About TUN3R </p>
<p>TUN3R is an early-stage partnership between founders Peter Gray and Neil Hepburn. TUN3R<br />
launched in July 2007. Since its launch, TUN3R has had over 250,000 visitors from over 200<br />
countries, all through word-of-mouth. TUN3R is owned by Conalgo Incorporated. Conalgo was<br />
established in 2002, and is based out of Toronto, ON. </p>
<p>TUN3R would like to acknowledge the following individuals for their assistance in assembling the City Dials:<br />
Sébastien PETIT; Alex Hood; Victoria Bemibre; Paolo; Samuel Hilsheimer; and Jinsuk Shim; </p>
<p>-30</p>
<p>Media Contact:<br />
Neil Hepburn<br />
Co-Founder and GM of Marketing for TUN3R.com </p>
<p>(416) 315-5514<br />
<a href="mailto:neil@tun3r.com">neil@tun3r.com</a></p>
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